This week we take a quick punt at the gameplan of the giant that is LVMH. What on earth are they up to? Why the sudden shift in advertising by buying the rights to F1? How can they afford it and still be so far behind their competitors? What is the end game? Also, we answer the age-old question of how much text is approved by the Lumeplotters to be printed on a watch dial! Hang tight and you’ll find out!

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