It’s been a while now since Rolex acquired Bucherer, so what has changed? How do we feel about this move (given that hindsight is 20/20), and what has it meant for the watch community? We look at what has happened to pre-owned Rolex prices as a result of this merger, and speculate what may be Rolex’s end-game plan. We also use Apple as a case-study to further elaborate our theories. Bear with us, as there is a hefty amount of non-watch related tangential content this week! 

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